born in Esslingen in 1936, taught philosophy at FU Berlin until 2001. He has published the journal »Das Argument« since 1959. In the early 1970s, he coined the term product aesthetics; for him, today’s consumerism carries the »appearance of classlessness«. He was founding chairman of the Institute for Critical Theory [InkriT], 1996–2001. Haug sits on the scientific advisory board of attac and edits the German-language »Historical-Critical Dictionary of Marxism«.